This books aims to demonstrate how semiotic models of textual analysis can be used to study any social reality or cultural process. In addition, it shows how semiotic models work by using examples from everyday life and social praxis, communicative processes and modes of consumption, online interactions and cross-media procedures, political experiences and scientific universes.

«…The question might be asked why there is a need for a book on the idea of the ‘text’. The answer is that the current book by Marrone is one of those rare phenomena in publishing: the ‘introduction’ which does not oversimplify but, at every instance, opens the door to new arguments, new theories and new perspectives on both the familiar and the unusual. Like all great introductions, this book facilitates further exploration by its readers, principally in the form of‘ further reading ’at the end of each chapter. Semiosis begets semiosis; but any reader of this volume will be aware that it is not unfocused and directionless. We are confident that readers will go away with a new appreciation and awareness of textuality and the role of the generative path in bringing about that appreciation and awareness». (from the Foreword by Paul Cobley and Kalevi Kull, De Gruyter 2022)