To understand voices in physical and virtual space, semiotics must be interested less in signs and more in stories, less in knowing and more in believing, more in emotion than in cognition.

Sayings, rumors, etymologies, prophecies; mystical languages, poetic words, scientific rhetoric; Tex, Pinocchio, zombies; tattoos and outrages. By example and exhortation, Paolo Fabbri has always urged Italian and international semiotics to deal with texts of all kinds, never skipping the links that hold the objects of analysis in connection with method, theory and philosophy. His writings then read like invitation cards, amiable challenges to grasp meaning as and where it emerges. The extensive anthology offered is edited by Gianfranco Marrone, his privileged interlocutor, as Fabbri was for Roland Barthes, Umberto Eco, Algirdas Greimas.