The outcome of several master classes given at the turn of the millennium, The Semiotic Turn soon became a milestone in the semiotic literature, a real revolution for research, not only of sign science but of the entire field of human and social sciences. In it, the nature of signification is rethought at its roots, discussing its basic aspects: language as a form of action, the centrality of the textual dimension, the strategic nature of narrative, the entanglements between verbality and image, the importance of the passionate dimension, bodily signification, symbolic efficacy, and so on. This new edition is enriched by an extensive appendix of previously unpublished Italian-language texts-conceived in the same years as the Semiotic Turn-that elaborate on some of the basic themes presented in this volume: the transmission of information, the museum and memory, language and catharsis, and the media.

«Paolo Fabbri loved to invert the usual point of view, shifting the positions of enunciation of knowledge and the modes of speech taking, not so much out of a banal bastian attitude but out of a methodological taken: the one for which it is relationships, and often oppositions, that generate meaning.» Gianfranco Marrone, editor